Vidyut Patra is Red FM’s new Station Head-Mumbai

04 Jul,2012

By A Correspondent


Red FM has appointed Vidyut Patra as Station Head for its Mumbai station. At Red FM, Mr Patra will be responsible for strengthening the revenue stream and the brand for the Mumbai station. He will report to Nisha Narayanan, senior vice president, projects and programming, Red FM.


Ms Narayanan said, “Vidyut Patra has extensive experience across revenue, brand and content domains and will add immense value to the station and the brand. We are delighted to have Vidyut on board and look forward to his work at Red FM.”


On his role at Red FM, Mr Patra said: “I’m very excited to come on board and given RED FM Mumbai’s history of exceptional talent and genre-defining content, I look forward to further strengthening the ‘Bajate Raho’ proposition of the brand and  the exciting times which lie ahead.”


Mr Patra comes from a strong broadcasting background. He spent his last 4 years at Viacom 18 handling various responsibilities for MTV, prior to which he has been with INX Media and Star India Pvt Ltd.


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