Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays

27 Jul,2012

It’s the second edition of our Friday announcements, and we have not one, but two announcements for you. So does it mean that we’ll have three next Friday, and four the following week, and five thereafter? Well, you know that the last thing you should expect at MxM is predictability. So as you await the unexpected next Friday, here’s more on what our headlines say for this week:


1. Starting August 1, MxMIndia news will also be ‘broadcast’ via the Blackberry Messenger and popular WhatsApp. This is just the beginning… in the months to come, we’ll add more devices (Samsung ChatOn etc). Advertiser messages will be transmitted too, albeit in a stripped down way. Await our mailers starting Monday with the PIN and Mobile number that you should enter to start getting these missives via BBM or WhatsApp.

2. Remember MxMIndia is a lot, lot more than just account and people movements. We’re about views and analyses and often these may seem uncomfortable for a section of our readers and advertisers. But, wtf, we’re like this only. So, starting Monday, July 30, we bring you MxM Mondays. Every Monday, our team will curate a discussion on critical issues that impact Indian media and marketing. Virtual seminars across every vertical. What’s more, we’ll also invite one or more of our ‘permanent’ columnists/bloggers to comment along side. We will announce the following week’s theme the previous Monday to invite responses from readers.


So, await the first of our MxM Mondays on Monday, July 30. And the theme is:  Ownership of the news media. Should there be a restriction on who should be allowed to own news media?


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