The Anchor: Faisal Farooqui on 5 changes he would like to see in digital media

12 Jul,2012

By Faisal Farooqui


1. Government adopting Digital:

There is a lot that the government can do by adopting the digital media. We look forward to significant changes in the government where the entire delivery of the government public interface services should be digital. I would like the government to understand that digital media is not just about having a website but it is really about reaching out to your citizens on a larger scale.


2. More schools adopting Digital:

All schools inIndiastarting with government schools must adopt digital as part of their curriculum and treat it as a separate medium. All the schools in this country should realize that digital is not a separate medium, but a medium which can be integrated with their teaching and curriculum, and they should make this change.


3. Cutting down on the middle men:

I would like advertisers and publishers to reach out directly to each other. There are a lot of middle men involved in the whole process of buying and selling of ads in the digital space. If the digital industry, both on the advertiser and publisher front, has to make progress then we need a lot of direct interaction between buyer and sellers. This will help ad buyers reach out to inventory sellers directly. Therefore, we need to cut down on some of the layers in between.


4. Cell phone operators adopting digital:

Cell phone operators inIndiahave not adopted digital completely. They have to realize that digital doesn’t just mean subscribing to SMS jokes. Most of their websites are not optimized. Hence, a great push can be given if the mobile operators can go digital. Cell phone companies must therefore make a lot of their services digital. So if they can change their digital strategies and adopt digital in a bigger way, I think that will be a big boost.


5. Digital industry must think beyond the websites:

Digital industry has to think that digital is beyond the website. You have to build social integration and a lot of these digital companies inIndiahave not embraced social media. Hence digital I believe has to become social.


Faisal Farooqui is the Founder – CEO,


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