The Anchor: Ajay Chandwani on 5 reasons why youngsters/MBAs should join advertising

24 Jul,2012

By Ajay Chandwani

 

1. Brand Management

For those who have studied MBA, marketing management is just one part of the spectrum, but one should realize that in advertising you also get to do brand management. This is a dynamic field to be a part with immense opportunity.

 

2. Variety

In advertising, you are not restricted to one industry, but you get to work on various categories. So if one time it is about selling a washing powder, next time it could be about selling biscuits and then about selling cars. One has to think different thus not getting stuck in stereotypes.

 

3. You do it for a living

Advertising promotes lateral thinking. It’s not that you can’t do out-of-box thinking in marketing, but in advertising that’s how you are making a living. You get to interact with creative minds and you need to be an ideas person to survive and succeed.

 

4. Never a predictable moment

You could get to work on a new product, marketing plans keep changing, new brands gets launched, so in short, there is no boredom. There is so much going around in advertising business that it promises to be one roller-coaster ride.

 

5. Today advertising is at the helm of a marketing function

The former has taken a 360 degree avatar which included advertising, PR, digital, BTL and the works. There is a desirable exposure to brands. Hence it provides a wider canvas to work on and promises to be an integral part of marketing.

 

Ajay Chandwani is Director at Percept Ltd

 

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