Sushma Jhaveri: COO, Madison Communications

19 Jul,2012

(Total work experience: 18 years+)

Jhaveri has more than 18 years of professional experience. She began her career with an NGO only to move on two years later into the media and advertising arena by joining the media planning department at Contract Advertising.


She has several years of experience in media planning and research and has worked in companies such as Carat, Mindshare Fulcrum, TME and Synovate.


Jhaveri has worked with clients across categories including names such as Unilever (oral care and deodorant brands), Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom18, ICICI Bank, STAR Network, Shoppers Stop, HDFC, and more.


On the research side, she has been involved with media research, micro market planning software, various ad-tracking studies and also conceptualizing and tracking customised research for various brands.


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