Stratagem’s 1-day training for media sellers

05 Jul,2012

 

By A Correspondent

 

Stratagem Media Pvt. Ltd, led by Mr. Sundeep Nagpal, began as a media planning hub for medium-sized ad agencies in the early 90s and somewhere along the middle of the last decade, it morphed into a media services company.

 

The ‘Media RHYTHM’ series is a recent initiative by the company to enable participants channelize the thought processes that govern modern day practices in media selling.

 

The initiative engages experts from the industry who jointly conceive and design such programs over hours of discussion to make them as relevant as possible. RHYTHM is an acronym for Realizing Higher Yields thru’ Talent Harvesting in Media. At another level, the programme also serves to orient the thought process in a particular direction and thereby condition the mind.

 

Mr. Nagpal believes that such open programs are useful for companies which wish to develop talent and knowledge base of select personnel in their sales departments.

 

The forthcoming program, to be held on July 21, has been conceived as a single-day workshop titled “ReveNEW Concepts and Ideas”. The modules will focus on concepts that are integral to the media business – media evaluation & utilitarian concepts, as well as the subjective aspects that can be used effectively by sellers.

 

Facilitators like Madan Sanglikar will administer a module on the applicability of new media for new brand and how media houses can build on it. Bharat Kapadia will stimulate participating sellers to think creatively by involving them with certain exercises.

 

Suresh Balakrishna will engage participating sellers on how to translate the basic tenets of a brand communication into a media-led solution.

 

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