Singaporeans prefer accessing Net from mobiles over stationary PCs: Mindshare

12 Jul,2012

From the MxM Infodesk


Consumers in Singapore have a clear preference for accessing the Internet from a mobile device over a PC or other stationary computer. This is the prominent finding from a study that Mindshare has released of the latest round of the GroupM 3D Survey, which surveyed almost 2,200 consumers. 3D is the only scale agency survey that looks at brands, media touch points and consumer attitudes in a single study.


3D is GroupM’s proprietary research study. It is the most comprehensive single source study in Singapore, covering brand relationships, social dynamics (based on attitude statements) and media consumption in the context of total brand communications. These three dimensions are the essence of 3D.


The survey in Singapore covers 2,189 respondents aged 15 to 54 years, and also includes an additional 300 affluent respondents (with personal income above 6,000 Singapore dollars).


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