Relaxo signs Salman Khan as brand ambassador for Hawaii

23 Jul,2012

By A Correspondent


Relaxo, the second largest producer of footwear in India, has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers.  Hawaii has introduced a new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.


Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said: ” Hawai i has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers.”


Highlighting the same, Salman Khan said: “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona.”


Mr Khan will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic, Salman appears on screen and says, “Yeh thodaa zyada hogaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that  creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.


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