Rajendra Gupta joins Mogae

05 Jul,2012

By A Correspondent

 

Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. Mr Gupta will be based at Mogae’s Gurgaon headquarters.

 

Mr Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division. In 1994, he moved to Rediffusion DY&R as national head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi- Bharti. Brand Airtel was soon born

 

“Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater”, he said.

 

Mr Gupta moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am,” said Mr Gupta.

 

“Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” said Tanya Goyal, Director of Mogae Media. “We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.

 

Mogae Media is the exclusive partner of Airtel, for monetization of all its mAdvertising assets, including mCouponing and mCommerce.

 

Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India in October 2011.

 

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