RadioCity celebrates eleventh anniversary

04 Jul,2012

By A Correspondent

 

RadioCity started its operations in July 2001 in Bangalore. On July 3, the FM radio brand, promoted by Music Broadcast Private Limited (MBPL) celebrated its eleventh anniversary.

 

At the same time RadioCity announced the launch of its new web radio station, ‘Freedom Radio’ on Planet RadioCity. Freedom Radio is said to be India’s first dedicated web radio for Indie music on Planet RadioCity.com.

 

‘Freedom Radio’ will showcase independent artists from across genres like dub-step, electronica, folk, rock, sufi who will express themselves in diverse languages like Assamese, Malayalam, Bengali , Punjabi apart from Hindi and English. It also attempts to be a platform that supports talent across the country.

 

After the launch of IndiPop Radio and now Freedom Radio, Planet RadioCity aims to launch three or four more web radio stations this year. A devotional station will be one of the web radio stations in the pipeline.

 

In addition to these developments, the Planet RadioCity.com website is also expected to undergo a revamp by next month or so. Speaking to MxMIndia, Ms Rachna Kanwar, SVP & Business Head- Digital Media and New Business said: “The revamp should happen by next month or so. The site will not only be more interactive but, will also have more web 2.0 features, for instance social media will be more integral to the website, more interesting apps will also be added and so on. There is a shift on how music is consumed today. We recognize this shift and are therefore making our online offering as robust as possible. There is a growing trend of people listening to music online in India as well and sooner than later it will become a primary source of listening.”

 

Ms Apurva Purohit, CEO, Radio City said: “As thought leaders we had to give something really refreshing and new to the audience who have supported us for 11 years. India is blessed with diverse and rich repertoire of original music and sound. Lot of these brilliant musicians does not get the platform they deserve and therefore the music never reaches the connoisseurs. On the occasion of our 11th anniversary, we at RadioCity give these Indie artists a dedicated platform by launching ‘Freedom Radio’ on planet RadioCity .com. This web radio stream is a dedicated channel that offers original Indie music to Indians across the globe. We hope the young audiences who are on the lookout for fresh sound find our offering satiating their need.”

 

‘Freedom Radio’ was ushered in by celebrating the ‘Freedom Hour’ on July 3, 2012. Between 10am and 11am, RadioCity brought in ‘5 bands across 5 towns’ to perform simultaneously for the first time on Indian Radio to announce the launch of ‘Freedom Radio’.

 

‘Freedom hour’ had live performances by bands as diverse as Aks, Highway 61, Tatva Kundalini, Pratigya, Dedh Inch Upar and singers such as Kavita Seth, Akashdeep Gogoi, Sanjeev Thomas & Harsha Iyer. ‘Freedom Radio’ theme song ‘Hum Sab Hai Yahaan’, a collaborative composition of independent artists and bands set the perfect mood for the launch.

 

 

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