PRomise Foundation set up to evangelize PR

20 Jul,2012

By A Correspondent


This may well be the beginning of a new chapter for the world of public relations in India. Although there exist a few PR trade associations, unlike its more glamorous cousin advertising and of course the far bigger media sectors, the Indian public relations industry has lacked unity and direction.


Enter the PRomise Foundation for Public Relations, set up by group of young professionals across PR firms and corporate communications/PR departments of industry segments. Akshar Yadav (CEO, Centronics Support, New Delhi) and Amith Prabhu (Account Supervisor, Edelman, USA) are founder trustees of the PRomise Foundation.


The founding Board of Advisors are: Indrajit Gupta, Editor, Forbes India, Anant Rangaswami, Senior Editor, & Founder-Editor at Campaign India, Roma Balwani – Head, Corporate Communications, Mahindra group, Senjam Rajsekhar, Director, Group Corporate Communications, Vedanta, Ophira Samuel-Bhatia, Director – Corporate Affairs (South Asia & Indochina) at Cadbury Kraft Foods and Lloyd Mathias, Founder & Director at GreenBean Ventures.


The first initiative is a scholarship for full-time PG students of PR for up to Rs 50,000. There are three other initiatives planned in the first phase of the roll-out of the Foundation. The flagship event will be a conference in November. More information on the PRomise Foundation can be accessed at


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