Nithya Ravi: Group Manager, DDB Mudra

20 Jul,2012

(Experience: 4 years)

Born a Tamil Brahmin, Nithya grew up largely in New Delhi, though she moved around a fair bit in her early years owing chiefly to her dad’s job at a bank. The multiple cultures she was exposed to fostered her curiosity in understanding people and cultures. While still in school, she discovered an interest in media and went on to do her BA (Hons) Journalism from Lady Shri Ram College for Women in Delhi. While at college, she was exposed to the various facets of the media industry and not just journalism. “In those three years, I was able to explore both the content creation and business sides of the media and entertainment industry in India and decided to do my MBA in Communications management from MICA. After graduating from MICA in 2008, I moved to Mumbai and joined Mudra Communications, and am now part of the DDB Mudramax media team,” avers Nithya Ravi.


While doing her MBA in communications management at MICA, Nithya was drawn more towards media than advertising. The whole process of planning based on knowledge and data was what excited her. In fact, analytics and strategy continue to be her key area of interest and the part of work that she enjoys the most. Working on a couple of industry projects in her second year and her internship at JWT only strengthened her decision. Having joined DDB Mudramax straight out of MICA, the last four years have been interesting and a wonderful learning experience for Nithya.


“Having worked in the industry for four years, I find that my early familiarity with different parts of the country continues to play a key role as we strive to find more creative and localised media solutions for clients and also continues to define my personality and my interests and hobbies,” she says.


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