NewsX staff to vote on name change

23 Jul,2012

By A Correspondent


Recently acquired by the ITV Media Group, English news channel NewsX is mulling a name change. MxMIndia has learnt that the channel is conducting an internal poll on whether the channel should be rebranded and launched with a new name.


ITV Media’s head, Mr Kartikeya Sharma who is now the new owner of NewsX is learnt to have asked all staffers to share their views on the name change and also share ideas for new names. The new names being contemplated are INX News, IMN News, India News English and Nation 24. The team has also been invited to suggest a name other than these four. The last date of polling is July 24 after which  a call will be taken on the rebranding.


ITV Media already operates a 24-hour Hindi news channel, India News. It also has six regional news channels including India News Bihar and India News Haryana.


NewsX has been around since 2008, when it launched in March under the leadership of Mr Arup Ghosh who held senior positions in channels like NDTV, Sahara Samay and Channel 7 (now IBN 7) in the past.


After its acquisition in January 2009 by Indi Media Company Pvt Ltd, a company owned by Mr Vinay Chhajlani, the then-promoter and CEO of Naidunia and Mr Jehangir Pocha, Former Editor of Businessworld, a rebranding and relaunch of the channel was announced in 2010. NewsX was expected to be relaunched with a new look and logo as IMN (Independent Media Network) News. Morgan Almeida, Director of London-based AlmeidaMedia was appointed to work on the new logo for IMN News.


INX Media which owned INX News was set up by former Star India CEO Peter Mukerjea in March 2007. The existing logo of the channel was designed by UK-based Red Bee Media.


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