Network18 consolidates publishing businesses

18 Jul,2012

By A Correspondent

 

Infomedia18’s publishing business has de-merged and consolidated within Network18 framework under ‘Network18 Publishing’ following the de-merger approved by the Delhi High Court in 2011. The printing press business will continue to remain with Infomedia18.

 

Speaking about the development, Sandeep Khosla, earlier the CEO-Publishing at Infomedia18, and now at the helm as CEO, Network18 Publishing, said: “As Network18 Publishing, our growth strategy will evolve in line with an increasingly multi-platform publishing environment. Considering the strong traction of our brands in key consumer and business communities, our focus will be on leveraging this across areas – including print, new media, on-ground activation and value-added services. We hope to build on this further by maximizing synergies with group platforms and in the process deepen engagement with our audiences and aid monetization of our brands.”

 

Network18 Publishing will encompass three divisions of Infomedia18’s publishing business – Business to Consumer (B2C) magazines, Business to Business (B2B) magazines and Business Directories Division (BDD).

 

The popular titles that will now come under the Network18 Publishing umbrella are as follows:

 

  • B2C: Overdrive, Overdrive Hindi, Entrepreneur, Better Photography, Better Photography Hindi, Better Interiors, CHIP, T3, AVMAX.
  • B2B: Search, Auto Monitor, Modern Machine Tools, Chemical World, Modern Plastics & Polymers, Modern Packaging & Design, Modern Medicare, Modern Pharmaceuticals, Modern Food Processing, Smart Logistics, Aftermarket.
  • Business Directories: Multi-city editions of Yellow Pages Business Directories, Machine Tool Guide, Indian Exporters Guide, Construction and Interior Design Guide, Industries State Guide and Motor Pumps & Valves directories.

 

B Sai Kumar, group CEO, Network18 said: “We believe that the special interest and B2B spaces will be one of the key drivers for publishing in India, both in print and new media. With Network18 Publishing, we’ve aligned our assets to capitalize on this trend, both from a community building as well as a commercial perspective. Going forward, as publishing models develop, this alignment will significantly enhance our market proposition”

 

In addition, Network18 Publishing will also manage production and circulation operations for titles from the Forbes India stable which currently includes Forbes India and Forbes Life India.

 

 

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