MPG wins Temasek’s global media biz

13 Jul,2012

By A Correspondent


MPG Media Contacts, Singapore, the flagship brand of Havas Media, have won the global media planning and buying duties of investment company Temasek Holdings. The agency won the business after a closed door pitch with incumbent OMD.


MPG Media Contacts currently handles the regional media business of one of Temasek’s portfolio company in Singapore – DBS Bank. The agency’s experience on DBS business in particular and financial category in general played an important role in this appointment.


Melvin Lim, CEO of Havas Media Singapore said: “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek’s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”


Mr Lim attributed the win to “a team which understands the media consumption from the person-on-the-street up to the upper strata, captains of industries. We demonstrated our ability to apply our strategies to good effect for Temasek.”


Incorporated in 1974, and based inSingapore, Temasek is supported by 11 affiliates and offices in Asia and Latin America.



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