Mogae announces specialist unit Mobiwise for mobile SEO/SEM

24 Jul,2012

By A Correspondent


After the launch of Mobocracy, the creative boutique for mobile, Mogae Media announced that it is launching Mobiwise, a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae.


“In the recent years, a massive surge in the use of smartphones, and now tablets have made it essential to adapt web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is typically mobile, business oriented and mostly affluent,” said Tanya Goyal, Executive Director of the Mogae Group.


Mobiwise brings in-depth understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimization [SEO] for the mobile site. Experienced specialists at Mobiwise will help clients ensure their SEO works across all devices.


The mobile SEO services will include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting, multilingual mobile site optimization, a balanced approach to SEO and pay per click [PPC].


To balance the use of organic SEO and PPC advertising on mobile devices, an in-depth understanding of how the various search results and adverts are displayed across a range of the most popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies.


Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices. Mobiwise helps get the best from this relatively new advertising medium, allowing the client to reach out to an affluent, mobile and technologically savvy audience.


“At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasized Ms Goyal.


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