Mindshare continues to be India’s #1 media agency, Madison is at #2: RECMA billings report

23 Jul,2012

By A Correspndent


The much-regarded billings report for India has been released by RECMA. The Indian media agency business grew 12 percent in 2011 with a total billings of US$ 5644 million.


Group M’s Mindshare media agency tops RECMA’s India billings report for 2011 with US$ 1055million, growing 10 percent over its 2010 billings. Madison Media is second 630mn, growing 15 percent. Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively.


ZenithOptimedia saw the highest growth with 40 percent over the previous year, as per the RECMA report. At least three agencies saw a degrowth. Media Direction went down 29 percent, MPG down 20 percent and TME dropped 15 percent.


The combined billings of Dentsu and Aegis agencies Carat and Vizeum would put the new entity at #11 with US$ 250 million.


Last week, MxMIndia had reported RECMA’s global billings data and rankings (see Link: http://www.mxmindia.com/2012/07/starcom-tops-recmas-global-billings-rankings-omd-is-2/).



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