Metro Tyres unveils new visual identity

09 Jul,2012

By A Correspondent

 

Metro Tyres Limited unveiled a new logo along with a new advertisement campaign. The new identity is designed to profile Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with cutting-edge products.

 

“Metro Tyres has evolved significantly over the years with a view to stay ahead of the dramatic changes in the Indian business sector. Today, our company is present in more than 53 countries and is the largest exporter of bicycle tyres and tubes from India,” said Rummy Chhabra, Managing Director, Metro Tyres Limited. “Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation: from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow.”

 

Metro has an exclusive tie up in two wheeler tyres with Continental, Germany, one of the world’s largest tyre companies. The link with Continental provides Metro with distinct advantages: access to the latest technology in the field and exports to the most advanced economies of the world including USA, Canada and the European Union under Continental brand.

 

With a market share of 24 per cent in India, Metro Tyres manufactures close to 30 million tyres and 30 million tubes annually in its seven state-of-the-art plants inNorth India. It is the supplier to Honda Motorcycle and Scooter India, Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles, Atlas Cycles, Avon Cycles, among others.

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