Mediavest appoints Atul Sharma as GM

03 Jul,2012

By A Correspondent

 

MediaVest Worldwide, a Starcom MediaVest Group agency has appointed Atul Sharma from Madison Media as GM in their Delhi office. Mr Sharma, who joined on June 20, will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG.

 

Mr Sharma is a postgraduate in marketing with specialization in research and consumer behaviour. He has more than 11 years experience in Strategy, Procurement and Implementation. He started career with NDTV in research and marketing. He worked extensively on audience segmentation models, business development and marketing plans.

 

Mr Sharma had stints at Initiative Media and MPG, working with clients such as LG, Nestle, ITC, Maruti and Reckitt Benkiser.  He spent the last four years at Madison where he worked on Coca Cola amongst other clients.

 

Commenting on the appointment, Sulina Menon said: “We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background we are looking at him to drive strategy led solutions to the Dabur brands.”

 

On his reason for joining SMG, Mr Sharma said: “SMG is a future ready organization and I am excited to work with the new age tools like Tardiis and optimize plans across TV and Web in one go.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos