Mausumi Kar: General Manager- Maxus, North and East

19 Jul,2012

(Work Experience: 18 years+)

Being born in a family that had to shift base quite often, most of Mausumi Kar’s early days meant travelling and accommodating to different settings across the state of Nagaland. Her father’s frequent posting exercise didn’t allow her to grow roots in a place for more than two years. But then it was time to restore some stability and that’s when her parents opted to send her to Kolkata. From Plus Two to graduating with Honors in English Literature and then specializing in Marketing for MBA, all of this happened in the city of Kolkata for Kar.

 

It has been close to 18 years now that Kar has been working. She started out in account management after completing her MBA. An accidental bump into media planning and she has been hooked on to it ever since. Kar had a brief but fascinating foray in Sports Research and Strategy. For Kar, it has been an interesting ride so far and she doesn’t see herself hanging the boots anytime soon.

 

On her reasons for joining the media planning & buying domain, Kar confessed saying, “To be honest media planning and buying was not my profession of choice. Given my academic and extra-curricular activities track records it was a forgone conclusion that I would join the Civil Services. Infact, I had qualified and was just waiting for my training to commence. However, Dr. Subrata Sengupta had happened to see me in my final semesters at B’ School and I was not willing to give up advertising in favour of becoming a bureaucrat. So, that’s what happened.” In fact for Kar, media is a subset of advertising and the fact that there is this fine balance of strategic thinking, consumer insights and creativity is what drew her away from the account management profile that she handled earlier in her career.

 

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