LG takes to streets with RC&M

06 Jul,2012

By A Correspondent


LG Electronics had launched an innovative campaign – “LG Lifestyle and Service on Wheels”. LG has a compelling range of premium offering across various product categories and the lifestyle lounge recreates the décor of the customers home to give them a perspective on how LG’s premium range of products enhance their home and life.


Consumers today are buying products that are lifestyle statements. LG is taking a step towards meeting the implicit needs of their consumers by coming closer to them with the launch of LG Lifestyle and Service on wheels initiative.


Designed as a direct-contact initiative for LG’s aspiring and lifestyle conscious consumers, the LG Bus showcases the company’s flagship products and takes consumer experience to a new high. The bus is designed around the concept of a modern home that embodies technology and style. A team of a lifestyle consultant and a service engineer help the consumers experience the Life’s Good philosophy.


The LG Lifestyle and Service on Wheels is well wired with broadband connectivity onboard for faster call allocation and flow of information.


LK Gupta

On the launch, LK Gupta, VP-Marketing, LG India said: “Today’s consumers want the very best of everything. They want better quality, differentiated features that aid convenience, strong after sales service standards, world class designs and highest standards of consumer engagement. We have introduced LG Lifestyle & Service on wheels with the sole aim of coming closer to our consumers and build emotional connect. This is one of the finest experience and service-led initiative the consumer durable industry has ever witnessed. We are confident that with this unique initiative, LG will certainly witness positive change in the customer service space and significantly raise the bar of customer aspirations.”


RC&M, the On- ground partner for LG Lifestyle and Service on Wheels has taken LG on a journey to more than 100 RWA’s across Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and Maharashtra.


“Exhibiting all the premium LG products, the lifestyle lounge in bus serves as the perfect tool to enter the consideration set of  target group and leverage their loyalties for the brand, effectively giving LG a competitive edge,” said RC&M’s spokesperson.


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