It’s business as usual at BBH India

06 Jul,2012

By A Correspondent

It is business as usual at BBH India post the agency’s acquisition by Publicis Groupe. The Publicis Groupe which previously held 49 per cent stake in BBH has upped its stake to 100 per cent. In another related development, Publicis Groupe has also acquired 100 percent stake in NEOGAMA/BBH.

 

Partha Sinha, Managing Partner, BBH India, told MxMIndia: “Nothing changes as far as BBH India is concerned. The shareholding pattern remains the same and we continue to report to BBH global leadership based out of London.”

 

In an official communique on the BBH site, Nigel Bogle, Founder of BBH, said: “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterized by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe’s resources and global infrastructure.”

 

BBH was launched officially in India in the year 2008 with much fanfare with Priti Nair, Partha Sinha and Subhash Kamath taking the role as managing partners. However, Nair has since moved on to her own venture. Mr Sinha and Mr Kamath continue to steer the India ops.

 

Bartle Bogle Hegarty (BBH) is known for its creative work. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has been steadily expanding its footprint and now has offices in London, New York, Sao Paolo, Singapore, Shanghai, Los Angeles and Mumbai.

 

Read Advertising Age interview with Mr Nigel Bogle where he says: “Publicis Groupe can never merge us with another agency. They can’t make us take business we don’t want to. We’re not obliged to pitch for anything. They can’t move us into one of their buildings.”

 

Link: http://adage.com/article/global-news/questions-bbh-s-nigel-bogle-publicis-deal/235781/

 

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