Indo-Pak music show to be simulcast on Colors & Sahara One

05 Jul,2012

By A Correspondent

 

The broadcast media is going in for interesting alliances. Last year, Star and Zee tied up to forge a distribution alliance. Prior to that Viacom 18 and Sun had got together. Earlier this year, the Star Plus mega-show Satyamev Jayate tied up with Doordarshan for a simulcast. And now Sahara One’s India-Pakistan music show, Sur-Kshetra, will be aired simultaneously on younger but bigger GEC Colors.

Colors  has announced a first-of-its-kind strategic tie-up with the Hindi general entertainment channel (GEC) Sahara One to simulcast the relatively new singing based reality show – Sur-Kshetra.

 

Produced by Sahara One, in association with Gajendra ‘Antakshari’ Singh’s Saaibaba Telefilms, Sur-Kshetra will be a cross-border musical battle between the Indian Team, captained by Himesh Reshammiya and the Pakistani Team, captained by Atif Aslam. Evaluating the teams and judging the musical talent will be Asha Bhosle (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh).

 

The show will be anchored by actor Ayesha Takia and the  episodes will also have musical stalwarts  like Ghulam Ali, Hadiqa Kiani and Sajjad Ali from Pakistan, and Suresh Wadkar, Ismail Darbar, Alka Yagnik and Sapna Mukherjee from India.

 

Speaking about the strategic tie-up, Raj Nayak, CEO – Colors, said: “Music has the unique ability to unite people and today, it has brought two channels together. Sur-Kshetra will mark Colors’ foray into the singing non-fiction content segment and we are extremely excited about this new venture. By adding the show to our bouquet of offerings, we are working towards fulfilling our commitment to cohesive viewing, while providing our audiences with unique content keeping them engaged.”

 

Adding to this, Suresh Mishra, Asst Director, Sahara One said: “With this legendary Indo-Pak musical grandeur, viewers from both the nations and across the globe will witness a new generation of gifted singers. We are very excited about this strategic tie-up with Colors, giving Sur-Kshetra a combination of two large platforms that does justice to the stature of the show”

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