India wins 4 gold and 3 silvers at Appies 2012

30 Jul,2012

By A Correspondent


India has done extremely well at the recently concluded Appies, winning four gold medals out of 10, 3 silver out of 5 and 2 Best Presenter Awards – Dhiren Amin, Group Planning Director, McCann Worldgroup India and Yousuf Rangoonwala, Brand Partner (Planning), BBH India Pvt Ltd win the Best Presenter Awards. (The complete list of winners is given at the end)


APPIES 2012 announced the 10 Gold Medals and 5 Silver Medals winners as the two-day festival of the best marketing ideas in Asia-Pacific concluded in Singapore. The judges and assessors’ panel comprising top marketers in the region selected the winners from 100 shortlisted entries showcasing 48 global brands submitted this year. APPIES 2012 also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content.


Leanne Cutts, VP, Marketing for Kraft Foods Asia who presided as the Chief Judge at the APPIES said: “We were delighted by the representation of the different agencies from different places at the APPIES this year. The campaigns made us laugh and made us cry… We had a lot of fun. However, the ideas that really impressed us were those that spoke to both the head and the heart.”


“APPIES 2012 has been an extremely pleasant experience due to the diversity of thinking, of ideas and the ways they are brought to life. For me, the APPIES is all about connections – not only to the campaigns that speak to you but also meeting up with peers from across the region. I loved seeing all the liquid and linked ideas that were presented over the two days and it was eye-opening to see how multiple platforms were used effectively,” said Jaideep Kibe, Coca-Cola Sparkling Category Director, The Cola-Cola Export Corporation, Philippines, who also won the the Gold Medal for the OFW Project Campaign and the Best Presenter Award.


Organised by the Institute of Advertising Singapore (IAS), APPIES 2012 is supported by SingTel, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH). Top regional marketers attended the two-day event which also featured special keynote sessions, panel discussions and exclusive talks.


The list of gold medal winners are:

1. Campaign: Pass it on

Category: Pro-Bono/Government/Cultural

Advertiser: Sri Lanka Eye Donation Society

Country: Sri Lanka

Agency: Leo Burnett Solutions Inc., Sri Lanka


2. Campaign: Saffola Oats, ‘Do More with Oats’

Category: Food & Beverage

Advertiser: Marico India

Country: India

Agency: McCann Worldgroup, India


3. Campaign: Student Suicide Prevention Drive

Category: Pro-Bono/Government/Cultural

Advertiser: Maitri Foundation, Mumbai,

Country: India

Agency: McCann Worldgroup, India


4. Campaign: The Web Is What You Make Of It

Category: Consumer Services

Advertiser: Google

Country: Singapore

Agency: BBH Asia Pacific, Singapore


5. Campaign: Curious Holiday Inn-cidents

Category: Consumer Services

Advertiser: IHG (Holiday Inn)

Country: China

Agency: Ogilvy & Mather Shanghai, China


6. Campaign: Idea 3G

Category: Consumer Services

Advertiser: Idea Telecom

Country: India

Agency: Lowe Lintas & Partners, India


7. Campaign: Ong & Raj

Category: Pro-Bono/Government/Cultural

Advertiser: Health Promotion Board

Country: Singapore

Agency: DDB Worldgroup, Singapore


8. Campaign: The OFW Project

Category: Food & Beverage

Advertiser: The Coca-Cola Export Corporation

Country: Philippines

Agency: The Coca-Cola Export Corporation


9. Campaign: Shave Sutra – Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet

Category: Non-Food FMCG

Advertiser: P&G India

Country: India

Agency: BBDO India


10. Campaign: The Royal Project

Category: Consumer Services

Advertiser: Sizzler (Minor Food Group)

Country: Thailand

Agency: Y&R Thailand


The 5 Silver Medals went to the following campaigns:

1. Campaign: Parachute Ajurvedic – Recommended by Sufferers

Advertiser: Marico India

Country: India

Agency: BBH India


2. Campaign: Tiger Blue Xmas

Category: Food & Beverage

Advertiser: Vietnam Brewery Limited

Country: Vietnam

Agency: Leo Burnett Vietnam


3. Campaign:  Tide Collars

Category: Non-Food FMCG

Advertiser: P&G International Operations Pte. Ltd., Singapore

Country: India

Agency: Leo Burnett, Mumbai, India


4. Campaign: New House? Or New Furniture?

Category: Consumer Services

Advertiser: DFI Home Furnishings Taiwan Limited

Country: Taipei

Agency: Ogilvy & Mather Advertising, Taipei, Taiwan


5. Campaign: Meetha at home!

Category: Food & Beverage

Advertiser: Cadbury India

Country: India

Agency: Presenter: Ogilvy & Mather, India


The 5 presenters clinching the Best Presenter Awards were:

1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand

2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines

3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore

4. Dhiren Amin: Group Planning Director, McCann Worldgroup India

5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd


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