IdeaBox Works sets up in Bengaluru

10 Jul,2012

By A Correspondent


IdeaBox Works, a boutique agency has been launched inBangalorewhich promises to provide clients with creative audio visual solutions for their advertising and communication needs.


The company is the brain child of Smitha D’ Souza, Sowjanya Kashyap, Shanawas KA and Karun Venugopal. While Ms D’Souza and Ms Kashyap have rich experience of almost a decade in radio and television programming and content creation, Mr Shanawas has a 10 years of strong experience in Media and Mr Venugopal has extensive media strategy, planning and buying experience having worked with leading advertising agencies in the country for almost 30 years.


The company aims to break away from run of the mill radio productions, to offer clients a distinct sound for their brand. “Radio ad breaks are a tune out only because each spot sounds like the one before it or the one after. Brands spends heavily on buying media and a bad creative can only ensure all their media spends have just gone down by the drain. Obviously client complains of an ineffective campaign,” they say.


The company aims to put its collective television experience to good use by developing cost effective and quality TV commercials and corporate videos for their clients. “We have brought in fresh thinking to the concepts we develop for our clients. Having interacted with clients and audiences in various capacities of our professional lives, we have come to understand their needs and what interests the consumers. In fact, some of the clients that we’ve worked with, are delighted with our innovations.”



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