ID8Labs embellishes top deck to grow

26 Jul,2012

By A Correspondent


ID8Labs, a full service digital strategy, marketing & technology services company has hired key senior executives in a bid to build its leadership team and focus on new business opportunities across diverse industry segments.


The company has appointed Jaitrali Jhanjariya as Chief Marketing Officer (CMO), who will be responsible for managing all client mandates and lead teams of client servicing & media (display, search & social) including business development.


This is her second stint at ID8Labs. She has over 15years of experience and has worked with companies such as Pinstorm, & Brand portrait – Digital, Geodesic & LBi.


Ms Jhanjariya said: “I am delighted to return to ID8Labs, a team of highly passionate digital natives who have a sound understanding of the medium. The marketing landscape now is shifting focus from traditional to the digital medium and with experience in this space, we will take this company to the next level.”


ID8Labs has brought Abhishek Verma on board as Chief Strategy Officer (CSO). He has 14 years of marketing, communication, digital & start-up experience. At Star TV, he was AVP-Affiliate Marketing, and he was responsible driving marketing for HD, Analog & DTH platforms including new initiatives such as ASL HD activation & partnerships. He has worked in strategic marketing roles at Discovery channel & Sony SAB.


Mr Verma said: “The digital business has now matured from the heady days of the dotcom boom and consumer trends are largely dictated by online channels. ID8Labs is poised to demystify this changing digital universe and with experience in strategic marketing using consumer insights across brands and start-ups, I am excited to help our clients navigate this new world.”


Amit Tripathi, Founder & Managing Director, ID8Labs said: “With Abhishek and Jaitrali’s appointments, ID8Labs is building a sound leadership pipeline that will drive the future growth of the company. With Abhishek’s experience in the client side, we will build excellence in client engagement and strategy and Jaitrali is a veteran in the digital agency space across client categories, she will help us create robust delivery platform across clients and opportunities to grow existing and new businesses.”


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