Hungama Digital bags Best Campaign award at PMAA

31 Jul,2012

By A Correspondent

 

Hungama Digital Media Entertainment Pvt Ltd has won four awards at The Promotion Marketing Awards of Asia (PMAA) – The Dragons of Asia 2012.

 

Hungama Digital Media bagged the PMAA Dragons of Asia for ‘The Best Campaign from India’ for its Maruti Suzuki Cricket Stock Exchange campaign. It also bagged a Gold in ‘The Best Innovative concept’ category, two Silvers for ‘The Best Use of the Internet in a Promotion Marketing Campaign’ and ‘Best Use of Social Marketing in a Promotion Marketing Campaign’.

 

Said Sunila Dhar, Deputy General Manager Media, Maruti Suzuki, “We are very happy to have got this award. Our association with CSX has been for two years and it is overwhelming to see the response to the game. It was based on the correct consumer insight of the passion for cricket, and the fact that we all have an opinion on the players and like to give a calculated opinion. Besides, the game has been made highly engaging by Hungama with many new segments in its second avatar.”

 

Speaking to MxMIndia on the news, Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment  said, “To be acknowledged by the PMAA for our campaigns is a great boost to the team’s morale, but it does raise the bar for them to keep creating successful, clutter breaking campaigns . Our Biggest winner – Maruti Suzuki Cricket Stock Exchange was a well thought out and superbly executed project by the team.” Speaking about the product, he added, “Cricket by far dominates and drives consumption on digital gaming, and with CSX we created a differentiated offering for consumers. With a trading game that is impacted by the real world cricketing news and stats, consumers have the opportunity to be more involved within the game. Ayaz Memon’s expertise ensures that users have the most accurate knowledge and info to make the trade on the stock exchange so as to maximise their earning.”

 

Added Ms Niloufer Dundh, Head – Integrated Media, Hungama Digital Media Entertainment  said: “I am delighted, and thrilled with the awards we won, hats off to the team for creating Maruti Suzuki Cricket Stock Exchange campaign and for constantly improving and innovating. This is the second year we aired a campaign for this product, it was first launched during IPL 2011. I am also very happy because we had a brand like Maruti who supported us and had faith in us for these two years.”

 

This year, the awards witnessed the introduction of the Dragons of Malaysia, in partnership with Marketing Magazine, as a plan to recognize more local agencies. All winning campaigns were then judged locally and then again in the Dragons of Asia, with 50 Gold, Silver and Bronze winners now taking part in the 2012 MAA Worldwide Globes.

 

Awards won by Hungama at PMAA 2012 – The Dragons of Asia (Orders of Merit)

 

The Dragons for the Best Campaigns in their Country

Dragon Campaign Client
Best InIndia Cricket Stock Exchange Maruti Suzuki

 

Best Innovative Idea or Concept

Dragon Campaign Client
Gold Cricket Stock Exchange Maruti Suzuki

 

Best Use of the Internet in a Promotion Marketing Campaign

Dragon Campaign Client
Silver Cricket Stock Exchange Maruti Suzuki

 

Best Use of Social Marketing in a Promotion Marketing Campaign

Dragon Campaign Client
Silver 7 U Lemon Pattalum 7 UP

 

 

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