H&R Johnson rebrands bath-fittings & sanitaryware biz as Johnson Bathrooms

20 Jul,2012

By A Correspondent


H&R Johnson (India), the tile, bath and kitchen company, has rebranded its bath-fittings & sanitaryware business as Johnson Bathrooms. This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach.


The rebranding to Johnson Bathroom reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing with emphasis on product innovation and after-sales service, a key deliverable towards achieving customer delight. The “solutions marketing” emphasis will form a key thrust area to further boost revenue growth for Johnson Bathrooms division.


Commenting on the refreshed brand identity of its bathroom products business vertical, Chief Marketing Officer, H&R Johnson (India) Mr R Kurup said: “The rebranding of the bath product business to Johnson Bathrooms is an effort to create a strategic refresh of the business vertical as we seek to scale-up Johnson Bathrooms business through investments in capacity building, enhancing market reach, focus on introducing new innovative products and provide greater impetus to solutions marketing over mere product marketing. As part of this process, we have set-up a pan-India solutions marketing service team.”


The company has put in place a pan-India service infrastructure team to service the customers’ post purchase requirements. The company has invested nearly Rs40 crores in ramping up manufacturing capacities.


Further elaborating on the new brand identity for Johnson Bathroom, Mr Kurup averred: “The new brand identity Johnson Bathrooms rides on the strong market equity & service commitment of Johnson brand. The identity mark is designed using Black & Red visuals to signify vibrancy while being coherent to the flagship brand’s identity.”


During the last fiscal, this business vertical contributed Rs103 crores to H&R Johnson revenues of Rs1,729 crores. The company will support this rebranding exercise with a 360 degree marketing campaign.


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