Grey wins creative duties for Muthoot group

15 Jul,2012

By A Correspondent


The Muthoot Group (M George Enterprise), gold loan business set up in 1887, has now also diversified into financial Services, securities and a host of allied interests. Grey Worldwide has been mandated to handle the creative duties for all of these.


The business will be primarily handled out of Delhi office, with Grey’sBangaloreoffice playing a key role for the South Market. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.


According to Dip Sengupta, VP and Branch Head, Grey Delhi: “It’s a great win! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand. Our task is to help make the brand iconic.”


“It was great to be a part of such a diverse pitch and of course, win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot’s diverse markets. It was a great challenge and we look forward to this partnership,” added Hari Krishnan, VP and Branch Head, Grey Bangalore.


According to Cherian Peter, Chief Marketing Officer, Muthoot Group: “We are delighted to have Grey as a partner and look forward to some great work!”


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