Getit gets Aidem for corporate ad sales

17 Jul,2012

By A Correspondent


Media consulting, marketing and advertising sales company, Aidem Ventures, has announced its appointment as the corporate advertising sales representative for Getit for the next 5 years.


Getit originally pioneered the concept of Yellow Pages in India and has now transformed into an integrated digital media organization specializing in local search and classifieds. It is India’s leading ‘directional media’ platform providing quality leads to businesses and brands, across media and devices, thereby helping their business grow.


Announcing the appointment, Sidharth Gupta, CEO, Getit Infoservices (P) Ltd. said: “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”


Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. While Aidem will be responsible for services to large corporate clients, key brands and agencies, GETIT will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force.


“We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms,” said Kaushal Dalal, Executive Vice President, Aidem Ventures.


“The effectiveness of creative advertising is significantly enhanced when used in conjunction with Directional ad spends. Getit has tremendous potential and we are glad to be associated with it”, added Neena Dasgupta, Head, Digital & International Business – Aidem Ventures Pvt. Ltd.


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