Dulux ropes in Bang in the Middle for digital

19 Jul,2012

By A Correspondent


Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. Bang in the Middle would be responsible for strategizing and implementing an entire suite of digital services to spruce up Dulux’s online presence.


Commenting on the association, Pushkar Jain, Marketing Manager, Dulux, Akzo Nobel India said: “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with Bang in the Middle, we hope to impact consumer behaviour through digital experiences.”


Expressing delight on winning the Dulux, Naresh Gupta, Managing Partner, Bang in the Middle said: “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”


Bang in the Middle would be responsible for planning, and executing a 360 degree digital branding of Dulux through a highly engaging social media strategy.


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