Divya Bhaskar launches Rajkaaj in Ahmedabad

31 Jul,2012

By A Correspondent


Ahmedabad is the commercial and the political capital of Gujarat. As per internal research and readers feedback, it was evident to the Dainik Bhaskar Group that the readers in Ahmedabad are deeply interested in the political and bureaucratic activities of state. Power corridors of Ahmedabad and Gandhinagar were of prime interest to the readers.


Keeping this interest in mind, Divya Bhaskar launched a special page – Rajkaaj -in its main issue in Ahmedabad to address this heightened reader need for political news.
Mr Saras Sethi, State CEO Gujarat said: ‘Divya Bhaskar has always been a newspaper that has remained above the curve; and we use reader’s feedback and formal research for keeping a tab on the changing environment. RAJKAAJ aimed at providing focused political news is a perfect example of this philosophy. We understand that this will further strengthen the strong reader connect that Divya Bhaskar enjoys with its readers and will help then remaining updated on the political and bureaucratic scenario and the power struggle or equations.”


Divya Bhaskar, the Gujarati newspaper from Dainik Bhaskar group with 11.44 lakh readers (IRS Q1 2012) is the only Gujarati newspaper with more than a million readers in a city.


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