Divya Bhaskar launches City Bhaskar in Surat & Vadodara

27 Jul,2012

By A Correspondent


City Bhaskar, the broadsheet magazine from Dainik Bhaskar Group addressing the youth segment with news and activities within city has now entered Suratand Vadodara. It addresses the need of positive content presenting the ‘Good Life of the City’ with special focus on city happenings and leisure reading. It provides for the positive outlook and in a way proves to be motivational and aspirational product.


Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only. The need for such a product in Surat and Vadodara has been felt for some time.


Speaking on the City Bhaskar launch in Surat and Vadodara, Saras Sethi, State Head Gujarat said: “Surat and Vadodara, with their own unique population mix, professional outlook and inclination were considered ripe for a product like City Bhaskar. It takes into account the city highlights, cultural and social milieu, the youth segment needs and is crafted specially for the city.”


Divya Bhaskar, the Gujarati Newspaper of Dainik Bhaskar Group with 11.44 lakh readers (IRS Q1 2012) is the only Gujarati newspaper with more than a million readers in a city.



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