DGM India launches dgMatix ad network

27 Jul,2012

By A Correspondent


DGM India announced the launch of its premium brand ad network – dgMatix, which will utilize DGM’s proprietary technology to deliver impactful and transparent campaigns. dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, publisher-wise performance, and so on.


Anurag Gupta, MD, DGM India said: “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher’s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher’s website that is interoperable with multiple platforms like Flash, HTML5. Our technology optimizes the publisher’s inventory and provides maximum eCPM and eCPC”.


dgMatix’s proprietary technology is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon Cloud Front which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.


dgMatix is capable of delivering high impact, disruptive units on identified websites along with detailed reporting including IP addresses. dgMatix offers two kinds of solutions to Brand advertisers: Impact & Reach.


dgMatix delivers the following Impact solutions on identified selected tier 1 and tier 2 websites:

  • Brand Box: A high impact slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs.
  • Brand Bar: dgMatix uses intelligent technology to serve ads in the margin/free space on the left & right side of the website content.
  • Brand Bang: dgMatix offers the highest impact ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.


dgMatix delivers the following Reach solutions:

  • dgMatix has a reach of over 30 million Internet users on a monthly basis
  • The exclusive pricing strategy includes charging advertisers on authenticated & verified deliveries as per client’s analytics reports
  • The Pricing models include Cost per visitor, Cost per click, Cost per thousand impressions etc. Detailed during and post-campaign reporting, including IP addresses etc.


DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past 5 years on a pay-for-performance basis.



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