Carat scores extra with Extramarks

13 Jul,2012

By A Correspondent


Extramarks Education Private Limited – promoted by Atul Kulshrestha – is a leading new age digital learning solutions company. In a recent development, Extramarks has appointed Carat as their Media partner.


Extramarks has emerged as one of the leading players in the digital education category within a short period of two years, since its commercial launch. Extramarks’ products are being used in more than 3000 schools acrossIndiaand its online service is used by more than 7 lakh students.


Confirming the media agency appointment, Rohit Jain, CEO of Extramarks asserted that Extramarks is now mature enough to take the next step forward in the field of interactive education solutions. “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward.”


Infotel Broadband Services Ltd. (Infotel), a subsidiary of Reliance Industries Ltd. (RIL), through its affiliate Reliance Strategic Investments Pvt Ltd, has acquired a 38.5 per cent stake in Extramarks Education Pvt. Ltd.


It is learnt that Extramarks is planning sizeable investments on the media front with a high profile media campaign soon and the creative mandate will be handled by McCann Erickson.


Vidhu Sagar, Executive VP Carat Media also acknowledges the development and says “We at Carat are extremely proud to have been chosen by Extramarks as their media partner.  We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation.”


Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group  that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and  iProspect, the global leader in search and performance marketing.


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