Carat Bengaluru bags Koov’s Media AOR

12 Jul,2012

By A Correspondent, one of India’s fastest growing fashion e-store, announced that they had chosen to partner with Carat Media Services after screening a number of media agencies.


Speaking on the appointment, Mr. Rajesh Kamra, Director –, said: “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”


Joydeep Raha, Senior Vice President -South, Carat Media, shared: “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for  Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”


Commenting on the engagement, Kartik Iyer, Managing Director Carat India, expressed his joy and said: “I am delighted to partner with, which is India’s fastest growing ecommerce site and thank Mr. Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights.”


Carat, which launched its Bangalore operation 3 months ago, has been receiving wide acceptance amongst marketers and media professionals with as their second win after the Digital and OOH duties of Wipro Technologies.


Carat is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar and iProspect.


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