Business Line launches ‘Weekend Life’

18 Jul,2012

By A Correspondent

 

Does Horlicks sell more than Coca Cola in India? Why is the Amul girl suddenly pushing milk, instead of butter? What made a music channel stop airing music? Ever wondered why European kitchen equipment stores are popping up everywhere? Find out all this and more about the business of brands, in one handy, 8-page packet, Weekend Life, being brought out by Business Line from July 6.

 

One of the sections, Brandline, brings you the stories and the stories behind the stories from the world of advertising and marketing. Along with insight and analysis from some of the leading lights of the industry.

 

Whether it is food and wine and gyan from leading chefs of India, or an insight into gender issues and how women, including rural women, are changing the face of India, it is all included in the supplement.

 

Even the tech-savvy will be satisfied with eWorld’s updates on the latest trends, fads and analysis from the world of information technology.

 

 

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