BIG FM hosts Twenty20 World Cup trophy display

12 Jul,2012

By A Correspondent


Reliance Broadcast Network Ltd’s radio vertical 92.7 BIG FM announced its set up as the official FM Radio Partner for the fourth edition of the ICC World Twenty 20, Sri Lanka 2012 in Delhi. The announcement was made as they hosted an exclusive display of the prestigious trophy at an exclusive closed door preview at Maples Emerald, New Delhi.


The elegant, glittering, 7.5 kg trophy was unveiled for key partners from advertising agencies and top clients across FMCG, retail, banking, pharma, manufacturing and other sectors.


As the official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week. It will also mean exclusive access for the station to players from India and abroad during the course of the tournament.


Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM. In order to promote the tournament on-ground, 92.7 BIG FM will conduct a number of T20 matches for listeners across cities, who will fight for the BIG T20 CUP, the winning team here will also get the rare opportunity to witness a match involving India in Sri Lanka.


According to the latest RAM ratings, 92.7 BIG FM with a listenership of 1076 (age group 24yrs -34 yrs) in the 7am-11am time slot is the No. 1 FM radio station in New Delhi.


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