BIG FM among 100 most successful brands in Power Brands 2012

03 Jul,2012

By A Correspondent


BIG FM has been named amongst the 100 most successful brands of the nation in Power Brands 2012. It is said to be the only radio network to get on the list this year. The brands were selected through one of the most extensive surveys conducted panIndiaover a research base of 20 centres and 5,000 respondents.


In addition to BIG FM, the mega launch of the second edition of Power Brands saw brands like Apple, IPL, LUX, Sunsilk, Hero Motocorp, McDonalds, Airtel, HP and SBI Bank being honoured as part of the 100 Power Brands. The Power Brands Hall of Fame ceremony also took place, along with the book launch which salutes icons and leaders who have carved a niche for themselves with their remarkable strategies and vision.


Rabe T Iyer, Business Head, 92.7 BIG FM said: “This recognition speaks volumes of the efforts put in by our associates across the country over the years in living the promise of ‘Life Banao’. This is the first time that a radio brand got into the power-brands, which highlights the power of the medium and its effectiveness. We are humbled by this honour and would like to thank Power Brands for this credit, as we stay committed to offering value to our stakeholders.”


The second edition of Power Brands provides a bigger platform for the brands to stamp their authority. The ‘Power 100’ exemplifies the 100 most successful brands of the nation.


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