Bhaskar digital biz nets 200 mn page views

04 Jul,2012

By A Correspondent

 

The Dainik Bhaskar digital business has achieved 200 million page views (PVs) and to commemorate their success, the group had noted filmmaker Ekta Kapoor visit their Noida office and participate in the cake-cutting ceremony with Pawan Agarwal, Director and Promoter, Dainik Bhaskar Group, Gyan Gupta, CEO, Dainik Bhaskar Digital Business, Harrish M Bhatia, CEO, My FM and employees.

 

Highly impressed with the wide digital reach of the Dainik Bhaskar digital business, Ms Kapoor said, “This achievement speaks volume of the interest people take in their content and how successfully they have catered to the varying demands of the readers.”

 

With the number of people accessing their websites – Dainik Bhaskar (www.dainikbhaskar.com), Divya Bhaskar (www.divyabhaskar.com), Daily Bhaskar (www.dailybhaskar.com) and Divya Marathi  (www.divyamarathi.com) -  increasing by the day, it is obvious that their readers not only relate to their news and articles, but also find these interactive and engaging.

 

The local language websites have found a connect with the viewers. While Dainik Bhaskar has achieved 136 million page views, Divya Bhaskar has 61 million to its credit, explaining the impact local languages leave on the minds of the readers.

 

Since the websites’ highest traffic is generated from their cardinal sections such as local news section, e-paper, entertainment, sports, business and stories flashed on flicker, all websites are designed keeping in mind viewers’ interests.

 

Considering the interesting blend of articles, news items, movie reviews, videos and audio links, which all websites offer, there is something substantial for everyone!  In addition to presenting the news of national and international significance in a rational way, it is planned in a way which is simple, enlightening and attention-grabbing!

 

Commenting on the group’s accomplishment, Mr Gupta said: “We have been making constant endeavours to give our readers what they want, beyond news. Our huge growth is an endorsement of the fact that our readers are right.”

 

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