Arena Animation creates country’s first 3D commercial

20 Jul,2012

By A Correspondent


Aptech’s education brand, Arena Animation has created the first 3D stereoscopy commercial. The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion. It means that the TVC can be viewed on any 3D supported device like 3D cinema theatre and 3D monitors.


‘Dudolls’ has been created by the reputed production house, Talking Donkeys for Arena. It shows playful animated characters (named Dudolls) in an Arena centre and the backdrop showcases facilities provided by Arena Animation to their students.


The TVC is already being aired on many national TV channels. However, the 3D stereoscopy output will be seen in multiplexes in 3D movies. It would be seamlessly built into the ad slot during the 3D films. It is meant for any 3D device that includes television and mobile phones. The advertisement is also expected to run on the 3D televisions of the future.


The concept is to showcase Animation & Multimedia as a fun and rewarding career.

The concept has been collaboratively built by the marketing team at Arena & the creative agency, Quadrum Solutions.


Speaking at the launch, Mr. Ninad Karpe, MD & CEO, Aptech Ltd said: “We have moved a step further in the world of animation with our latest TVC in 3D. It will help us reiterate ourselves as leaders in the animation arena and expand in our category. ‘Dudolls’ just reiterates how animation is gaining prominence and has become a coveted career of the youth.”


Sonya Banerjee, Marketing Head, Aptech added: “We made a 3D commercial foreseeing the trend in 3D content. Planning on this required a foresight to integrate the 3D vision early in storyboarding stage and not as an after thought.”


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