Anil Thakraney: Page 3 versus Oprah

27 Jul,2012

By Anil Thakraney


Oprah Winfrey is a super talk show host. That is well known. We now also know that apna Aamirbhai is a huge fan of the lady, after he formatted his maiden TV show based on her work. All very fine and dandy. But we’ve just discovered another thing about Oprah that some hoity toity Indians are finding very hard to digest: Apparently, she thinks poorly of us Indians because we ‘still’ eat food with our hands. And the TV queen has made a video of her shock over our crazy dietary habits for the consumption of her local audiences inAmerica. And it’s mainly targeted at the Texan rangers, who must obviously be having a good gaff at our expense.


I searched for the offending video on Youtube, and not surprisingly, they have been blocked for viewing in India. And that’s stupid, really. You can find the link through other websites. Oprah made this sensational comment when she sat down for a desi thali meal with a conservative Somani family from Mumbai. One can see in the video that the family is going out of its way to please the honourable guest.


The result: All those Page 3 types who were falling over each other to get close to Oprah when she visited India in January this year, are busy spewing venom against her on TV talk shows. These are the same people who were excitedly tweeting their smiling thopdas in the company of the exalted lady. I have only two things to say to these angry beauties.


One, Ms Winfrey is a television presenter and she will use footage that can get her American audiences transfixed. That’s her profession, that’s her job. Western audiences don’t want to see the high rises of Nariman Point, nor are they interested in videos of Parmeshwar Godrej’s glitzy party in Oprah’s honour. They want to see the poverty and squalor they usually associate withIndia, stuff they find quaint. The huge success of Slumdog Millionaire proves that. So don’t hold this video against the lady, she’s got TRPs to worry about.


This incident should also remind you guys and gals to quit the gora (which ironically, Oprah is not even) fixation and get over the colonial hangover, it’s been over sixty years since we ousted them. Treat them like any other guest when they arrive, so that when they return to their own nations and report unflattering things, we simply ignore it and move on.


Let’s be a little more confident about ourselves for god’s sake.


* * *


[youtube width=”400″ height=”225″][/youtube]

PS: Do watch this video on the art of designing a logo. It talks about the evolution of the logo over the centuries and its huge relevance to marketing. And there are some super examples too.


Post a Comment 

Comments are closed.