Aidem wins advertising duties for Jaya TV network

03 Jul,2012

By A Correspondent

 

Aidem Ventures Pvt Ltd has announced its partnership with Jaya TV Network where the company will be handling the advertising sales duties for the Tamil television network for the next 3 years. The Jaya TV Network comprises Jaya TV, Jaya Max, Jaya Plus and J Movies.

 

Announcing the partnership, K P Sunil, Vice President, Jaya TV Network said: “Having identified that in order to communicate with their consumers, brands need to speak to them in their language, thus national clients are increasingly adopting the regional mediums to reach their prospective clients. This is the perfect time for us to expand our sales operations in a big way to geographies beyond Tamil Nadu. Most of the major advertisers are based out of advertising and commercial hubs like Bengaluru, Delhi and Mumbai. We are looking at Aidem to complement our growth strategy with its established network and relationship across clients and agencies across India. This partnership promises to broaden our current client base and facilitate a healthy revenue stream for the Jaya TV network’.

 

According to the FICCI Frames 2012,India’s regional television industry witnessed a growth of 70 per cent in 2011, as compared to the national growth of the industry which is slated at 12 per cent. The numbers clearly denote that the growth in the industry is coming from the regional markets and the future is there! With the regional channels accounting for approximately 33 per cent of all India CS 4+ television viewership, every advertiser is trying to better their foothold in the regional markets to ensure they enjoy Pan India presence.

 

“Aidem is well equipped and geared to bridge the gap between the regional and national advertisers. We are optimistic that regional will be the new national and it is a strategic business decision on our part to make out foray in this market. There’s no denying that exciting times are in store for regional TV channels and we are looking forward to this business assignment,” said Vikas Khanchandani, Director, Aidem Ventures Pvt. Ltd.

 

Discussing the Southern Media Market in India, Alok Rakshit, Head-Broadcast Business-Regional & News, Aidem Ventures Pvt Ltd said: ‘This market comprises various uni-lingual sub-markets, which helps the local broadcasters in terms of viewership, subscription profit, advertising revenue and building overall consumer loyalty for their channels. It forms a sizeable portion of the total Television pie after the Hindi General Entertainment Channels’ category. Among the sub-markets, Tamil genre commands the largest share in viewership. What is good news for the players in this market is the fact that the industry is now also backed by the presence of national advertisers who concede that the regional television industry is the best possible platform for them to connect with the local consumers.”

 

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