Growth in mind, Webchutney rejigs leadership

12 Jun,2012

By A Correspondent


India’s leading digital marketing agency Webchutney has announced key movements within executive leadership across New Delhi and Mumbai. The move signifies a clear mandate to accelerate growth by forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.


Ranked India’s number one digital agency in 2008, 2009 & 2011, Webchutney was co-founded in 1999 by Chief Executive Officer Sidharth Rao, and National Creative Director Sudesh Samaria in New Delhi. The agency has grown to over 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from startups to Fortune 50 companies.


Speaking on the reorganization, Sidharth Rao, CEO, Webchutney said: “The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large.”


Rahul Nanda will don a new role as Partner and President – Mobile Initiatives from his previous role as Chief Operating Officer. The new autonomous division, with focus on product initiatives in the mobile and tablet space is actively building interactive apps and games capabilities. Mr Nanda’s strong credentials backed by 17 years of experience in the digital domain will provide clear direction in cracking the dynamic role agencies and marketers play in monetizing this platform.


Nishi Kant is now Chief Operating Officer – West & South Region from Executive Creative Director at Webchutney.  His outstanding expertise in crafting award winning, interactive digital experiences along with winning digital mandates and building creative portfolios of prestigious Fortune 50 companies like Unilever, Proctor and Gamble among others has received tremendous recognition from national & international quarters.


Saket Vaidya steps up as Chief Operating Officer – North Region from Vice President, Regional Operations. With close to 7 years of technology experience, in his new role, he will broaden the range of specialist services offered by the agency while driving and influencing next-generation digital marketing communication.


Tarana Mehta is the new Chief Strategy Officer at Webchutney from Vice President – Strategy and Business Development. Armed with over 10 years of experience in the advertising /digital industry, she has a proven track record in business development, operational leadership and strategic consulting with a plethora of brands  including HSBC, L’Oreal, Evian, La Roche Posay, Coca-Cola, Kraft, Titan, Mastercard, Barclays & Marico across the Indian and North American market.


Meghana Bhat will move up as Executive Creative Director from Creative Director at Webchutney. A copywriter by skill, & creative strategist by choice, she has helped brands understand and make optimum use of digital media to become more relevant and entertaining to their audience.


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