Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax

05 Jun,2012

From the MxM Infodesk

 

The top recalled brands during IPL 5 are Vodafone, Pepsi, Kingfisher, Volkswagen and Hero, according to the findings released by Ormax Media’s Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC),

 

The last week of IPL 5 however saw Pepsi lead the recall charts, touching a score of 44% on Unaided Recall, the highest achieved by any brand this season.

 

Volkswagen and Kingfisher were the only brands which feature among the Top 10 brands in terms of both Unaided Recall and Ad Likeability.

 

The Top 3 most liked ads were: Gems – Raho Umarless, Sprite – Raasta Clear Hai and Mazaa – Har Mausam Aam. Interestingly, none of these three campaigns featured a celebrity.

 

The most recalled innovation sponsorship asscoation recalled was Karbonn Kamaal Catch. DLF Maximum Sixes and Vodafone Star Of The Match are a distant no. 2 & 3.

 

IPL 5 Top 10 Brands Recalled

Rank

Brand

1

Vodafone

2

Pepsi

3

Kingfisher

4

Volkswagen

5

Hero

6

Coca-Cola

7

DLF

8

Idea

9

Nokia

10

Tata Docomo

 

 

IPL 5 Top 10 Most Liked Campaigns

Rank

Brand

1

Gems

2

Sprite

3

Mazaa

4

Volkswagen

5

Cadbury’s Dairy Milk

6

Yatra.com

7

Kingfisher

8

Mountain Dew

9

Lays

10

Slice

 

Day After Cricket is a consumer based day-after recall study, conducted among IPL viewers across six cities: Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The TG for the study was Males 15-40 years and Females 15-34 years old.

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos