‘The Hinglish Project’ and 6 other wins add on to India’s tally on Day 4

22 Jun,2012

By A Correspondent


Day 4 at the Grand Auditorium, Palais des Festivals was not as eventful for the Indian contingent as the metals failed to come in big numbers as envisaged. India managed to clinch only 7 metals, including 1 Gold, 1 Silver and 5 Bronzes in the four categories for which the winners were declared – Design, Press, Radio & Cyber. In Cyber there were no shortlists from India.


The Gold was bagged in the Design Lions category which had a total of eight shortlists from India. DDB Mudra Group was the winner of the lone Gold for their work ‘The Hinglish Project’, bagged under the Consumer Services category, the work was for Ministry of Tourism under the Incredible India initiative.


Ogilvy & Mather’s work for Mentos Sour Marbles saw it bag a Bronze

The creative credits for the entry include Sonal Dabral, Chairman & Chief Creative Officer, Pratap Bose, Chief Operations Officer, Louella Rebello, ECD, Shirin Johari, Associate Creative Director – Copy & Art, Michael Remedios, Agency Producer & Warren Pereira of W Films.


Incidentally, The Hinglish Project also bagged a Bronze in the Design Typography category. Reacting to the win, Louella Rebello, ECD, DDB Mudra Mumbai said: “The Hinglish Project has been a labour of love. We named it ‘The Hinglish Project’ because it is exactly that. A project that aims to demystify Hindi and make it familiar and more approachable by using a wonderful blend of the two languages. It was very well received and appreciated even before it was entered and the Cannes Lions are testimony to this. Kudos to Shirin Johari. At DDB Mudra, it’s champagne time as we bring home our Lions.”


Perhaps the biggest disappointment for the Indian contingent was in the Press Lions category where it managed only four metals out of a total of 30 shortlists. The big winner was Leo Burnett as it bagged Silver for its client Bajaj Electricals. Leo Burnett bagged the award in the Home Appliances & Furnishings category; the creative team for which included KV Sridhar – CCO, Nitesh Tiwari – ECD, Vikram Pandey – CD, Vikram Pandey – Copywriter, Brijesh Parmar – Art Director, Amol Jadhav – Photographer, Sushma Singh/Adya Thakur – Account Supervisor and Beena Koshy – Advertiser’s Supervisor.


The Print category also brought in three Bronzes forIndiawhich included one by Ogilvy & Mather for Mentos Sour Marbles – the team for which included Abhijit Avasthi/Rajiv Rao, CCO, Priti Arora, CD, Tushar Pal, Copywriter, Deelip Khomane, Illustrator and Typographer.


O&M bagged another Bronze in Press Lions for its work around Hot Wheels

The other bronze went to BBDO India for its ‘White Collar Hippies’ campaign – the team for which comprised Josy Paul, CCO, Rajdeepak Das, ECD, Sandeep Sawant, CD, Yohan Daver, copywriter; while the third Bronze went to Ogilvy & Mather for ‘Hotwheels’ for its client Mattel Toys – the team for which included Abhijit Avasthi/Rajiv Rao, CCO and Sukesh Kumar Nayak, ECD & Copywriter.


The other Bronze was bagged in the Radio Lions category by Leo BurnettIndiafor Strand Bookstall. The team for the campaign was led by K V Sridhar, CCO, Nitesh Tiwari, ECD and Ashwiny Iyer Tiwari, CD of Leo Burnett.


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