The Anchor: Sandeep Bomble on four ways agencies can attract top talent

06 Jun,2012

By Sandeep Bomble, founder, Palasa


1. Money! The obvious five letter word that is expected to shoot up once the above question is fired. Let us first dig and understand the working of an advertising industry. Innovation is the crux of any agency. One must know that every department, be it creative, media, client servicing should possess the ability to compete with latest innovative ideas and ways to explore. But at the same time, a lot of them prefer sticking to the age old methods or ways of going about, and not take the risk of capitalizing energy, money or time by going off the track. And sadly a talent hits a dead end, driving it off. It is here, where a fine bait to attract a great talent lies.


2. Of course, there can be zillion ways to source talents but, personally I believe, there is only one way an agency can hook a ‘great talent’ in their team and that is ‘The agency has to go Gutsy!’ An agency that has the courage to go bold and brazen in their thoughts and actions, is like a charged magnetic field. It automatically attracts to it unexceptionally talented people. A great talent is hungry and is constantly on a lookout for an agency which is in the position to explore ideas. They believe the agency will do justice to their ideas and will churn out the best from the deepest crevices of their mind. The gutsy agencies act as catalyst to the effervescing minds of ever-fangled talented guns who are ready to venture into a territory that will facilitate their ideas and take them to a next level altogether.


3. Money is certainly an important part when you look to feed yourself but it is very subjective in this case. It is surprising but true that a great talent will least care about money and not look at it as their first priority. And if one delves deeper into the psychology of these people, one understands the logic behind their motive of not being money minded. They are confident of what shall follow next, once they find their base to breed their creative energies. They are self-assured and positive that visibility through good work only, can win them fame, that’ll get them noticed in the industry. Money and perks are the next obvious that will follow. When a talent believes in agencies good work and ability to take forward the idea, he/ she won’t be bound by any limitations then. Their minds are free to explore realms unexplored. They soar high to think big and different. And an agency should know that investing in a great talent is any day much viable option than having hundred workers with lack of talent.


4. Today, it’s a pitiful state that a lot of agencies are simply satisfied with their cash registers ringing and look at work through business perspective and are not inclined towards exploring newer ideas; they play ‘safe’. With every passing day one can only hope that an agency dares to hone its powerful magnetic field. We are an industry that has courage to defy the conventional and passion to take a leap of faith in ideas we believe in. And what more can a great talent want than to truly, madly, deeply be in love with an agency that harbours such a principle.


“Great Talent Will Never Ask For Money”


Sandeep Bomble is founder, Palasa


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