By A Correspondent

The most coveted awards category – Titanium & Integrated Lions – found a worthy shortlist from India in the form of Taproot India. Agnello Dias and team will be vying for the top prize at Cannes Lions with their entry ‘A Day in the Life of Mumbai’ for the client The Times of India. Till date, India has won just a single metal in this category since its inception and that win too came almost four years ago in 2008.

Whilst Integrated Lions will honour high standard state-of-the-art integrated campaigns, the premise for Titanium Lions remains the same: Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward. Titanium stands for breakthrough ideas, it might be a brand new idea, or it might use an existing idea in a brand new way. Titanium is for work that is provocative, that challenges assumptions and points to a new direction. 517 entries from 53 countries, an increase of 8 per cent compared to last year, are competing this year.

As for the countries with the most number of entries, it is USA that leads the board with 136 entries followed by UK at 45, Germany at 30, Brazil at 25 and Japan at 25. Rob Reilly, Worldwide Chief Creative Officer, Crispin Porter + Bogusky is the Jury President for this year while India is being represented by Agnello Dias, Chief Creative Officer, Taproot India.

The awards ceremony will take place on Saturday evening 23 June in the Grand Auditorium, Palais des Festivals.