Taproot entry sole shortlist in Film Lions

22 Jun,2012

By A Correspondent

 

India lost a great opportunity to upgrade itself in the points tally when it found just a single nomination in the Film Lions. Of the 56 entries that were sent from India – last year it was 61 – only one entry has been shortlisted. Taproot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co is the only Indian entry that has found favour with the judges so far. This is strange given India’s past performance in this category, where it went on to win 2 metals in 2011 and 1 in 2010. Its best finish has been 3 metals in 2007.

 

A total of 257 entries have made it to the final shortlist of the Film Lions category this year out of the 3,475 entries that were sent. The countries that have sent maximum entries include USA that have sent 966 entries, UK that has sent 329, Brazil that has sent 174 entries, Canada that has sent 172 entries and France that has sent 159 entries.

 

Representing India at the Jury is Priti Kapur, Executive Creative Director, JWT Delhi.

The Film trophies will be presented on June 23 in the Grand Auditorium, Palais des Festivals.

 

 

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