Sudha Natrajan & Raghav Subramanian to launch ‘The Media Cafe’

19 Jun,2012

By A Correspondent


Sudha Natrajan

Soon after the announcement came in of Lintas Initiative CEO Sudha Natrajan moving on, she announced joining hands with COO Raghav Subramanian to launch TMC Corporation Pvt. Ltd. The venture will have a gamut of offerings under its banner. Having a combined experience of more than 40 years, the two founding directors of the company believe that the media industry has a strong sense of community without a sense of belonging.  With this thought, The Media Cafe is born which will seat the belonging of the community. It is a place where the media world will see every sunset and where walls among agencies and among media owners are rubbled. Gurgaon will host the first ‘edition’ of the Cafe which is under work and will see an opening middle of August.


The Media Cafe holds the right side of TMC while on the left side are all key areas of expertise covered. The Media Consultants – A strategic consultancy offering, The Media Consumer – Research offering on both media and consumer, The Media Calibrators – Applying brand/business analytics, The Media Content – Merging brand messaging and content.


Raghav Subramanian

On the new venture, Mr Subramanian said, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”


“After 20 years of working in a tight system, it’s a great feeling to break free, and evolve afresh. We’re so excited to launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings,” added Ms Natrajan.


Ms Natrajan has spent the last 20 years in a career spanning Product Management, at Parle Products, Account Planning and Client Servicing at Lintas, and then the last 11years in Media, and leave Lintas Initiative Media, as its CEO.


Mr Subramanian’s career spans across all facets of the industry – Research, Media, Analytics and Business. Has spent 10 years in GroupM New York which makes him complete by adding the global facet. He has the uniqueness of having worked at all the top conglomerates – WPP, Publicis and IPG. He leaves Lintas Initiative Media as its COO.


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